This isn’t about clutter and page design. As the Beacon and Social Ad programs demonstrate, Facebook wants to convert the wealth of users’ personal information into ad revenue for its own coffers. This is the conflict inherent in social networking sites: the site owner provides the platform, the users provide all of the content, so who has the right to the economic benefit in the aggregate content? There would be no content without the users, but the total value of the individual browsing histories and purchasing choices of 1,000,000 users is far less valuable than the aggregate of that information. Only Facebook is in the position to obtain the maximum value from that aggregated information. Facebook could share revenue with those users who choose to share their information and reduce the incentive for individual ads. It should start by being honest about the issue these ads raise.