The NSA is not the only one monitoring every move you make, every breath you take. In their desire to anticipate our wants and needs before we know them ourselves, the New York Times reports that major web companies–Yahoo!, Google, AOL (it’s still around? I’ll be damned)–are “gathering clues about the tastes and preferences of a typical user several hundred times a month.” They too are ever-careful not to abuse our privacy and besides, “the data [they collect] is a boon to consumers, because it makes the ads they see more relevant.” You know what would be even more of a boon than more relevant ads? Fewer ads.
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