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Tag Archives: power I

Look Me In the i

Sunday, January 31, 2010

Starting this summer, when our clickstream data and demographic profile trigger delivery of online ads, the ad will contain a little blue <i> icon, perhaps words such as “Why did I get this ad?,” and a link to a site explaining how the advertiser uses the collected data.  Advertisers agreed to the new policy hoping [...]

Filed in Consumer Protection, Privacy, eCommerce | Also tagged | Comments (0)