Reuters reports that Twitter’s retention rate after one month is about 40 percent. In other words 6 out of 10 new users stop using it within 30 days. Facebook’s current retention rate is about 70 percent. I understand how a user could find it difficult to compete with celebrity tweets from Oprah, Miley Cyrus, and Ashton Kutcher, which is why I offer gratis my suggestions for Twitter offshoots:
- Jitter, for users addicted to coffee and energy drinks;
- Bitter, for users upset by relationship and work setbacks;
- Critter, for pet-centric users; and
- Litter, for 100% disposable messages
The possibilities are endless.