Best Consumer-Friendly Initiative of 2008

I just visited Amazon.com and on the front page was an announcement about Amazon’s initiative with counter “wrap rage”–the frustration of struggling to open almost-impenetrable product packaging.  Amazon is “working with leading manufacturers to deliver products inside smaller, easy-to-open, recyclable cardboard boxes with less packaging material (and no frustrating plastic clamshells or wire ties.”

Finally.  Aside from the frustration and risk of physical harm involved in trying to open today’s packaging with scissors or razor knives, it is absurdly wasteful to purchase products wrapped in plastic armor.

7 thoughts on “Best Consumer-Friendly Initiative of 2008”

  1. Not surprising that many are following Apple’s lead in designing product packaging to be more “green” and consumer friendly.

  2. It’s always good to hear more companies going “green” but many frustrating plastic clamshells are crucial to marketing. Products hanging up in stores use these plastic clamshells to make the product visible and attractive to potential customers walking by. Also, most of the products sold on Amazon come from vendors and not just Amazon, so that’s another important thing to consider.

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