The U.S. Commerce Department reports that 40% of the U.S. population lacks home broadband Internet access, based on a fall 2009 Census Bureau survey of 54,000 households. Broadband penetration is smallest in rural areas, where 54% of households subscribe to broadband compared to 66% in urban areas. 38% of those without broadband access say they don’t need or want it, and 26% reject it as too expensive. (It is expensive–I pay much more in rural Maine for a DSL connection that is slower than my FIOS connection at home.)
What’s the deal with that 38%? Why don’t they need or want broadband? Are they happy with dial-up? Is the Internet too scary? What?