True or false? All publicity is good publicity.
False. The New York Times reports that Vitaly Borker, owner of the DecorMyEyes website who threatened customers to generate publicity that would push his site higher in Google search results, last week was sentenced to four years in prison and $100,000 in restitution and fines. (See prior post.) After The New York Times broke the story in November 2010 Google changed its search algorithm to ensure that “being bad is, and hopefully will always be, bad for business in Google’s search results.”
Perhaps Borker’s lawyer’s leniency argument sounded better in court than it does in the Times article:
Mr. Amorosa also contended that only a tiny fraction of Mr. Borker’s customers were threatened and that his business was otherwise a thriving enterprise. DecorMyEyes had thousands of repeat customers, he said, and millions of dollars in revenue.
“He threatened, horribly, 25 people,” Mr. Amorosa said, suggesting that was a small number, given the scale of the company.