I’ve never warmed up to Jonathan Zittrain’s use of the term “generativity” but understanding its meaning is critical to understanding why the Internet grew as it did over the past twenty years. The Internet’s open protocols and platform enabled creation of what now must be hundreds of thousands of applications that expanded the Internet’s utility. The NYTimes article titled “Apple Places New Limits on App Developers” made me think of Zittrain’s The Future of the Interent–And How to Stop It. If Apple had invented the Internet it would have a dazzling look and feel and a fraction of our Internet’s utility. It would be tethered to Apple’s control mania. I don’t question Apple’s right to impose limits on developers of iPhone and iPad apps. I’m just reiterating Zittrain’s point about the benefits of open, freely-adaptable, not-centrally-controlled technology.