Facebook has a knack for corroding privacy expectations. From The Gothamist, a post titled No Stopping Facebook From Using Your Life as an Ad:
Facebook is about to launch a new ad feature called “Sponsored Stories,” in which users who check into Facebook while, say, visiting Starbucks, will simultaneously become potential spokespersons for Starbucks. (It also applies to products you “like” on Facebook.) Corporations interested in this form of “organic advertising” will have the option of paying Facebook for users’ profile images and product comments, to use as an ad that’s seen on their friends’ pages. Facebook users, however, won’t have the option of opting out.
Kudos to The Gothamist for mentioning the generational divide with respect to issues like this. I’m just an old-fashioned guy; I think there’s nothing to admire or respect about today’s hit song being tomorrow’s Toyota ad, and I cannot comprehend why one would allow their life to be used in this way. But maybe that’s just me. Maybe if you are not the star in your own life movie, you can appear in the ads shown during its broadcast.