This year’s April Fool from the Googlers. In an April class in 2008 an earnest student explained Google’s radical new product, Google Custom Time–“just click ‘Set custom time’ from the Compose view. Any email you send to the past appears in the proper chronological order in your recipient’s inbox . . . How does it work? Gmail utilizes an e-flux capacitor to resolve issues of causality . . .” Some students nodded appreciatively. He was so serious and impressed by Google’s engineering wizardry. I couldn’t let a 20-year old college student walk around in the wide world believing it to be real, but I felt like the Grinch when I explained it was an April Fool’s joke.