Google & Innovation

Gems gleaned from Google’s recent Think Quarterly-The Innovation Issue:

  • Spark_with_imagination, fuel_with_data–Google Search user said they wanted 30 results per page but actual tests showed they preferred 10 results per page.  “[P]roviding 30 results was 20 percent slower than providing 10, and what users really wanted was speed. That’s the beautiful thing about data – it can either back up your instincts or prove them totally wrong.” Susan Wojcicki, The Eight Pillars of Innovation
  • Credible Mass.  “The insights of how many people like something aren’t enough. The credible mass will help us curate with a greater sense of credibility by tapping the insight of experts.”  Scott Belsky, Favorite Innovations
  • The Internet of Things. “[Embedding the web in things will] be most exciting when it’s not the expected stuff like consumer electronics, air quality monitoring or the dreaded internet fridge. It’ll be bottom-up innovation, when we stick some intelligence and connectivity in our saltcellars, our picture frames and our hats. Not because we have an overwhelming reason to do so but because we might as well, because it’s getting easier.” Russell Davies, Practical Magic

2 thoughts on “Google & Innovation”

  1. Do you mind if I quote a few of your articles as
    long as I provide credit and sources back to your webpage?

    My blog is in the very same area of interest as
    yours and my visitors would really benefit from a lot of the information you
    provide here. Please let me know if this okay with you.
    Appreciate it!

Leave a Reply

Your email address will not be published. Required fields are marked *