It Pays to Specialize

A recent discussion about cybersquatting led to the topic of “popesquatting.” A few years ago Rogers Cadenhead registered the domain name benedictXVI.com before the 2005 papal conclave elected Josef Alois Ratzinger as Pope Benedict XVI. Here’s a link to a Katie Couric interview with a bemused Cadenhead, discussing his good fortune. I wonder if he ever got the mitre.

5 thoughts on “It Pays to Specialize”

  1. I found the interview very interesting. Although his ‘requests’ are far from modest, I do give Cadenhead a lot of credit for not selling out to ecommerce sites. It was unclear as to what he meant by “deal-breaker” but it seemed as if he was willing to give the site to the Vatican without hesitation. Since he could have received a lot of money for selling this domain name to a gambling or pornographic website, Cadenhead can’t be blamed for wanting a large compensation for doing the right thing.

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