Look Me In the i

Starting this summer, when our clickstream data and demographic profile trigger delivery of online ads, the ad will contain a little blue <i> icon, perhaps words such as “Why did I get this ad?,” and a link to a site explaining how the advertiser uses the collected data.  Advertisers agreed to the new policy hoping to avoid stricter federal regulations governing electronic collection and use of personally identifiable information.   The “Power I” is the brainchild of the Future of Privacy Forum.

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