Cuil as Icarus

I’m not the only one who is underwhelmed by Cuil (“cool”–the name by itself is trouble), the new search engine that says it is “faster,” “bigger,” and “better” than Google.  This from today’s Globe:  “[B]y the end of the site’s first day, many bloggers and journalists seemed to have found something to dislike, whether it was a prominent site missing from a set of search results or Cuil’s propensity to match photos of one person with Web pages related to someone else.”  The article quotes a PR consultant about Cuil’s launch, who said “Cuil [should]  slap “BETA” all over the site and any other outbound communication.”  Here is more critical commentary from cNet and TechDreams.  Why pick on Cuil?  It suffers from one of the biggest sins of our age:  over-arching ambition and killer PR married to disappointing substance, like the Ryan Leaf of search engines.