Legal Blog Watch Alert discusses a story in the Boston Globe titled Grape Expectations: What Wine Can Tell Us About the Nature of Reality. The story explores the influence of price-based expectations, such as how wine drinkers will prefer a more expenseive bottle over a cheaper bottle, even though the wine is exactly the same and the only difference is the labeling and the price. The blog post notes the conclusion of the article: “it is possible to make a product more ‘effective’ by increasing its price.” Excellent news! Accordingly, from this day forward, reading A Foolish Consistency will cost $100/month.
See how much smarter you feel already?