Can Coca-Cola sue Coke Zero for taste infringement? That’s the premise of Coke Zero’s ad campaign, in which Coca-Cola hired actors, posing as company managers, to meet with Coke lawyers and discuss the taste infringement lawsuit. The meetings were filmed secretly. The trick is that the lawyers did not know they were being set up, and reacted to the possible lawsuit like lawyers. Coca-Cola released the resulting videos on, where else, YouTube. As a lawyer and teacher who has fielded his share of outlandish questions about lawsuits, I think the videos are very funny.
*With apologies to Shakespeare, Henvry VI, Act IV, Scene II