The food-prep gross-out video that two Domino’s employees–make that two former Domino’s employees–posted this week on YouTube provides much at which to marvel.
- How could these employees not realize Domino would learn about the video? It’s hard to fathom anyone not getting that, um, hundreds of millions of people use the Internet and these are not wet-behind-the-ears 14 year-olds posting nude pictures on MySpace. These are adults, chronologically speaking.
- How could these employees not realize Domino would be appalled by the video, and wouldn’t accept “but we didn’t really deliver the food” as a good excuse for making?
- It’s no longer your father’s world when companies must closely monitor Twitter to sniff out nascent scandals and rumors, and then respond to them immediately so the non-response does not fuel the story. “It’s been 5 minutes since the story broke and Domino’s hasn’t put out a press release! WTF!?” (Yes, I know that the first sentence in my Twitter hypothetical does not follow Twitter style conventions.)
- Isn’t “idiots with video cameras” a great name for a website?